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Katelyn Flores The Roof is on Fire

1. CONTEXT: What were the circumstances that framed the meaning and process of this project?
 Youth were being portrayed in a negative light in the media, the youth of Oakland felt like they didn’t have a voice and like they weren’t being heard 

2. CONTENT: What was the issue, need, idea or opportunity addressed by this project?
This project gave youth of Oakland a chance to speak their minds.

3: FORM: What is the medium that was used to address or embody the content?
The medium that was used to address this content was youth in cars speaking about their lives on a rooftop of a parking structure.

4. STAKEHOLDERS: Which are the groups or individuals that invested in the process and outcomes of project?
Youth of Oakland, Suzanne Lacy and Chris Johnson who are artist and teachers at the California college of arts and crafts in Oakland, Annie Jacoby media specialist. 

5. AUDIENCE: For whom was this project conceived? 
The community of Oakland 

6. ENGAGEMENT STRATEGIES: How were the stakeholders, audiences, and others engaged/connected to the project?
The students were connected to the project by being the voices of Oakland youth talking about controversial topics while the audience walked around to groups of students and listened to what they had to say but weren’t allowed to interject anything. Suzanne and Chris organized the entire event allowing the students to have a voice. Annice Jacoby media specialist made sure the media was there to film, record, interview participants 

7. GOAL: What are this project's objectives?
To allow the students to have a voice in controversial subjects that were happening at the time 

8. VALUES: What were the project's guiding values or core beliefs? How were they expressed in the process?
youth were being portrayed in a negative light in the media, the youth of Oakland felt like they didn’t have a voice and like they weren’t being heard. they were being expressed by students having real conversations with each other about what they were facing in society. 

9. RESOURCES: What tangible and intangible resources were used to pursue the project's goals?
The resources used were rented cars, 7th floor of new federal building parking garage, high school students, media outlets. months of planning, posters/advertising, ~ $100,000 donated money and services. 

10: OUTCOMES: What were the results of this project? 

Awareness of youth perspective on real issues, breaking stereo types in the media 

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