1.
CONTEXT: What were the circumstances that framed the meaning and process
of this project?
Students
at Oakland High School were frustrated by how teenagers were portrayed in the
media. Because teenagers (especially minority teenagers) were almost exclusively
portrayed as criminals and losers, they felt invisible—like their thoughts and
opinions were seen as unimportant and invalid.
2.
CONTENT: What was the issue, need, idea or opportunity addressed by
this project?
Negative
stereotypes about teenagers prevent people from truly listening to what they
have to say.
3: FORM:
What is the medium that was used to address or embody the content?
Students
sat in cars around the top level of the parking garage and discussed various social
issues. The audience walked around the space, leaning in to eavesdrop on the
teenagers’ conversations.
4.
STAKEHOLDERS: Which are the groups or individuals that invested in the
process and outcomes of project?
Teachers
& students of Oakland High School
Suzanne Lacy & Chris
Johnson
Surrounding
Oakland community (through donations)
5.
AUDIENCE: For whom was this project conceived?
Inner
city teenagers (to be heard) and adults (to encourage them to listen to
teenagers)
6.
ENGAGEMENT STRATEGIES: How were the stakeholders, audiences, and others
engaged/connected to the project?
They used
extensive news coverage and involved people from different areas of the
community.
7. GOAL:
What are this project's objectives?
To change
how the media portrays teenagers (to break stereotype of teens as criminals) and
to encourage people to listen more to what teens are saying.
8.
VALUES: What were the project's guiding values or core beliefs? How were they
expressed in the process?
Teenagers
are intelligent and articulate. They are aware of and passionate about important
social issues. Change is possible; in order to change, we need to listen.
9.
RESOURCES: What tangible and intangible resources were used to pursue the
project's goals?
Community
space (parking garage)
Community
donations (financial, cars, time, etc.)
News
coverage (positive media coverage)
Media
Literacy class at Oakland High School
10:
OUTCOMES: What were the results of this project?
The
students felt empowered and heard. Many adult audience members (especially
white, wealthy audience members) realized that their everyday reality was “a
fantasy” (as one of the students phrased it) because of their privilege.
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